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  Why consumers are so crazy about Apple’s products As Steve Jobs has put it, design is not about the appearance of a product, but rather, its essence, and the core soul of an artificial work that is reflected by its shell. Every consume  
     
   
  Why consumers are so crazy about Apple’s products As Steve Jobs has put it, design is not about the appearance of a product, but rather, its essence, and the core soul of an artificial work that is reflected by its shell. Every consume